Flojo
Project Year:
2023
Business Size:
Startup
getflojo.com
Flojo
Project Year:
2023
Business Size:
Startup
getflojo.com
2023
Mac OS App
Flojo helps you balance work and rest, offering un-intrusive voice reminders of when to start and stop working
getflojo.com
Our goal was to create an a timer app that people would love to use.
Most timers are functional and very helpful, but very boring, so we wanted to come up with a concept that would make it more interesting and fun.
We also wanted to represent the two sides of working – the focused, productive side, and the relaxed, restful side – in a visually compelling manner.
Our job was to make space for both and capture the dynamic between the two.
- Brand Identity
- Styleguide
- Landing Page Design
- UI/UX design
- website implementation:
webflow
getflojo.webflow.io
Characters
Flojo is a Mac Os App that helps you balance work and rest, offering un-intrusive voice reminders of when to start and stop working
It has 2 different characters:
Flo - who is calm, reassuring, soothing and is in charge of the breaks, and
and Jo - who is in charge of the work part
Style and Typography
"Relax more - do more"
concept and imagery guide
Landing Page Design
and explanatory illustration concept
css and js homepage animation concept, showing the dynamic/play between the 2 forces
between working
and relaxing
